When AI became the new Search Engine, Reviews became the new SEO.
Nov 18, 2025
6 mins read
Reviews drive modern commerce: they influence brand trust, buying decisions and now they also shape how AI models understand your product.
Here's what happens:
When anyone asks ChatGPT, "What's the best cream for pimples?" or "Which luggage lasts the longest?" - the answers don't just come from your ads or SEO blog posts, they come from reviews.
Perplexity now serves more than 780 million searches a month, ChatGPT is triple that a day! It's clear AI is going to be the new way people browse the internet.
What We Learned Talking to Brands
We spoke to many e-commerce brands over the last year and noticed a pattern:
For every growing brand, there is a small team or sometimes just one person tasked with managing review tickets.
They read submissions.
Check whether the reviewer is genuine or fake.
Decide whether to publish it.
Manually write empathetic responses.
Flag important feedback to management.
One health & wellness brand told us,
“We get hundreds of reviews a week. We know how important they are, but there's just no way to keep up.”
Another said,
“We just treat reviews like low priority support tickets.”
But with the advent of AI search:
Reviews are more than cs tickets - they're brand signals & SEO, they deserve careful attention.
Introducing Picolo's Reviews Agent
Picolo's Reviews Agent is the first AI built specifically for the reviews workflow, from responses and follow ups to personalized calls.
Setup takes just a few minutes:
Connect your helpdesk/reviews platform and Picolo will automatically start ingesting new reviews.
Picolo then learns about your brand & it's policies - and is now ready to handle end-to-end review ticket management!
1. Intelligent Moderation That Understands Context
Picolo screens every single review. Irrelevant, spammy or unsafe content is filtered out, so your brand never risks low-quality/harmful reviews going live.
At the same time, all genuine customer feedback that boosts SEO and product rankings is published instantly - no human bottlenecks, no delays, no missed visibility.
2. Personalized, On-Brand Responses at Scale
The agent responds to every review with your exact brand voice and customer context!
It knows what the customer purchased, how they rated past purchases, and how they've interacted with your brand.
Picolo answers with deep personalization:
“Thanks for the feedback! So glad the serum worked well for your skin, for faster results we recommend you pair it with our Vitamin C Moisturizer - I've just emailed you a discount code for it!”
3. Reviews Become Intelligence
Picolo doesn't just manage reviews, it learns from them.
Every bit of feedback forms part of your brand's intelligence layer.
Picolo remembers & surfaces common treads:
“33% mention our large size on women's crepe tops runs tight around the back.”
At scale, this is operational gold:
“40% of customers said this color feels faded.”
“Battery complaints increased after the last shipment.”
“Customers love the new fabric softness.”
All this without anyone having to manually comb through reviews.
Why This Matters for AI Visibility
ChatGPT, Perplexity, and Gemini are the new discovery engines - and they're learning from your reviews.
When someone searches for “best shampoo for oily hair,” the answers come from customer reviews.
Brands that engage consistently and respond thoughtfully rank higher in AI-powered search.
It's the new SEO, Generative Search Optimization.
The more you respond, the more review data will be indexed.
The more AI engines view your brand as credible, empathetic and consistent.
Picolo puts this flywheel on autopilot.
From Review Management to Brand Intelligence
While others are still copy-pasting “Thanks for your review!” , you will be building an engine that drives growth, loyalty and visibility.
Each review serves as a data point.
Every response is a brand moment.
Every interaction will further reinforce how,
AI and your customers view you.
If you're still managing reviews manually, you are missing the next big shift in commerce.
Your customers are already shaping your brand's AI footprint.
Picolo just helps you take control over it.
Time to hire your
AI Workforce.
5214F Diamond Heights BLVD, San Francisco
CA 94131
© 2025 Picolo AI Inc. All rights reserved.
Time to hire your
AI Workforce.
5214F Diamond Heights BLVD, San Francisco
CA 94131
© 2025 Picolo AI Inc. All rights reserved.
When AI Became the New Search Engine, Reviews Became the New SEO.
Nov 18, 2025
6 mins read
Reviews drive modern commerce: they influence brand trust, buying decisions and now they also shape how AI models understand your product.
Here's what happens:
When anyone asks ChatGPT, "What's the best cream for pimples?" or "Which luggage lasts the longest?" - the answers don't just come from your ads or SEO blog posts, they come from reviews.
Perplexity now serves more than 780 million searches a month, ChatGPT is triple that a day! It's clear AI is going to be the new way people browse the internet.
What We Learned Talking to Brands
We spoke to many e-commerce brands over the last year and noticed a pattern:
For every growing brand, there is a small team or sometimes just one person tasked with managing review tickets.
They read submissions.
Check whether the reviewer is genuine or fake.
Decide whether to publish it.
Manually write empathetic responses.
Flag important feedback to management.
One health & wellness brand told us,
“We get hundreds of reviews a week. We know how important they are, but there's just no way to keep up.”
Another said,
“We just treat reviews like low priority support tickets.”
But with the advent of AI search:
Reviews are more than cs tickets - they're brand signals & SEO, they deserve careful attention.
Introducing Picolo's Reviews Agent
Picolo's Reviews Agent is the first AI built specifically for the reviews workflow, from responses and follow ups to personalized calls.
Setup takes a few minutes.
Connect your helpdesk/reviews platform and Picolo will automatically start ingesting new reviews.
Picolo then learns about your brand & it's policies - and is now ready to handle end-to-end review ticket management!
1. Intelligent Moderation That Understands Context
Picolo screens every single review. Irrelevant, spammy or unsafe content is filtered out, so your brand never risks low-quality/harmful reviews going live.
At the same time, all genuine customer feedback that boosts SEO and product rankings is published instantly - no human bottlenecks, no delays, no missed visibility.
2. Personalized, On-Brand Responses at Scale
The agent responds to every review with your exact brand voice and customer context!
It knows what the customer purchased, how they rated past purchases, and how they've interacted with your brand.
Picolo answers with deep personalization:
“Thanks for the feedback! So glad the serum worked well for your skin, for faster results we recommend you pair it with our Vitamin C Moisturizer - I've just emailed you a discount code for it!”
3. Reviews Become Intelligence
Picolo doesn't just manage reviews, it learns from them.
Every bit of feedback forms part of your brand's intelligence layer.
Picolo remembers & surfaces common treads:
“33% mention our large size on women's crepe tops runs tight around the back.”
At scale, this is operational gold:
“40% of customers said this color feels faded.”
“Battery complaints increased after the last shipment.”
“Customers love the new fabric softness.”
All this without anyone having to manually comb through reviews.
Why This Matters for AI Visibility
ChatGPT, Perplexity, and Gemini are the new discovery engines - and they're learning from your reviews.
When someone searches for “best shampoo for oily hair,” the answers come from customer reviews.
Brands that engage consistently and respond thoughtfully rank higher in AI-powered search.
It's the new SEO, Generative Search Optimization.
The more you respond, the more review data will be indexed.
The more AI engines view your brand as credible, empathetic and consistent.
Picolo puts this flywheel on autopilot.
From Review Management to Brand Intelligence
While others are still copy-pasting “Thanks for your review!” , you will be building an engine that drives growth, loyalty and visibility.
Each review serves as a data point.
Every response is a brand moment.
Every interaction will further reinforce how,
AI and your customers view you.
If you're still managing reviews manually, you are missing the next big shift in commerce.
Your customers are already shaping your brand's AI footprint.
Picolo just helps you take control over it.
When AI Became the New Search Engine, Reviews Became the New SEO.
Nov 18, 2025
6 mins read
Reviews drive modern commerce: they influence brand trust, buying decisions and now they also shape how AI models understand your product.
Here's what happens:
When anyone asks ChatGPT, "What's the best cream for pimples?" or "Which luggage lasts the longest?" - the answers don't just come from your ads or SEO blog posts, they come from reviews.
Perplexity now serves more than 780 million searches a month, ChatGPT is triple that a day! It's clear AI is going to be the new way people browse the internet.
What We Learned Talking to Brands
We spoke to many e-commerce brands over the last year and noticed a pattern:
For every growing brand, there is a small team or sometimes just one person tasked with managing review tickets.
They read submissions.
Check whether the reviewer is genuine or fake.
Decide whether to publish it.
Manually write empathetic responses.
Flag important feedback to management.
One health & wellness brand told us,
“We get hundreds of reviews a week. We know how important they are, but there's just no way to keep up.”
Another said,
“We just treat reviews like low priority support tickets.”
But with the advent of AI search:
Reviews are more than cs tickets - they're brand signals & SEO, they deserve careful attention.
Introducing Picolo's Reviews Agent
Picolo's Reviews Agent is the first AI built specifically for the reviews workflow, from responses and follow ups to personalized calls.
Setup takes a few minutes.
Connect your helpdesk/reviews platform and Picolo will automatically start ingesting new reviews.
Picolo then learns about your brand & it's policies - and is now ready to handle end-to-end review ticket management!
1. Intelligent Moderation That Understands Context
Picolo screens every single review. Irrelevant, spammy or unsafe content is filtered out, so your brand never risks low-quality/harmful reviews going live.
At the same time, all genuine customer feedback that boosts SEO and product rankings is published instantly - no human bottlenecks, no delays, no missed visibility.
2. Personalized, On-Brand Responses at Scale
The agent responds to every review with your exact brand voice and customer context!
It knows what the customer purchased, how they rated past purchases, and how they've interacted with your brand.
Picolo answers with deep personalization:
“Thanks for the feedback! So glad the serum worked well for your skin, for faster results we recommend you pair it with our Vitamin C Moisturizer - I've just emailed you a discount code for it!”
3. Reviews Become Intelligence
Picolo doesn't just manage reviews, it learns from them.
Every bit of feedback forms part of your brand's intelligence layer.
Picolo remembers & surfaces common treads:
“33% mention our large size on women's crepe tops runs tight around the back.”
At scale, this is operational gold:
“40% of customers said this color feels faded.”
“Battery complaints increased after the last shipment.”
“Customers love the new fabric softness.”
All this without anyone having to manually comb through reviews.
Why This Matters for AI Visibility
ChatGPT, Perplexity, and Gemini are the new discovery engines - and they're learning from your reviews.
When someone searches for “best shampoo for oily hair,” the answers come from customer reviews.
Brands that engage consistently and respond thoughtfully rank higher in AI-powered search.
It's the new SEO, Generative Search Optimization.
The more you respond, the more review data will be indexed.
The more AI engines view your brand as credible, empathetic and consistent.
Picolo puts this flywheel on autopilot.
From Review Management to Brand Intelligence
While others are still copy-pasting “Thanks for your review!” , you will be building an engine that drives growth, loyalty and visibility.
Each review serves as a data point.
Every response is a brand moment.
Every interaction will further reinforce how,
AI and your customers view you.
If you're still managing reviews manually, you are missing the next big shift in commerce.
Your customers are already shaping your brand's AI footprint.
Picolo just helps you take control over it.
Introducing our Reviews Agent
Introducing our Reviews Agent